Your online identity might be the target of an assault at any moment. There is a wide variety of negative information, from moderate to severe, available online. If a negative post about you starts to rise in the rankings, it may have a devastating effect on your reputation that might be felt every hour of every day. On the web, harmful content tends to get more views than other content. Whether it surfaces as a news article, blog post, review, anonymous social network comment, or public record, it has the potential to have a devastating impact on your character and reputation. Recovering from the harm or attempting to rebuild your image may seem futile when such material that would normally be inconspicuous emerges prominently in searches for your identity. This is a good use case for Google’s notion of suppressing certain types of material. This concept safeguards a person’s good name from online trolls whose only purpose is to damage their reputation.